Videotech Updates

OSCARS - Finally some recognition. The Academy created a new category for Viral Videos. And the nominees are.... Just kidding, but its gonna happen one of these centuries. Check out the real nominations on the Academies extremely wooden and stiff looking website. The virtual dust actually made me sneeze.

YOUTUBE BLOG - CLICK TO BUY. BUY NOW. NO BUY NOW!!! Now! Youtube announced that they will begin a click-to-buy system for viewers to purchase music through the iTunes Music Store. Little links will appear as an overlay on the video playing the song and if you like it, you can buy it (license it for use). Seems pretty cool and open up some interesting revenue potential for content creators; however, I imagine part of the deal will be that Youtube agrees to do whatever the Labels want, and that probably means squashing the little guy. The article does have one promising paragraph.

As we said when we first launched click-to-buy links, this is just the beginning – over time, we're aiming to open up the program to cover many types of content beyond music. We've already experimented with links to purchase DVDs and video games, and we intend to experiment with links to additional types of products soon.