Google had some kind of a big announcement for an audience of Tech nerds called Google I/O. TV meets Web Web meets TV or something like that. Look, "Video should be consumed on the biggest, best, and brightest screen in your house" so says Google. Blah Blah Blah. Its a new box that you hook up to your TV, it can be controlled by Android phones, and its gonna make it easier to search programming and therefore improve the viewing experience because you will have better access to personalized content. Great. Of course the bottom line here, and because its Google, is ad sales. How can Google sell more ads? One easy way is to get onto your TV in your living room. Since these conferences are usually for stock holders and boards, the focus was on Hollywood partnerships and big money content aimed at global audience appeal. But like that tard Lee Corso say's Not so fast my friend. Buried in the story is a feature called Youtube Leanback. Integrated Youtube on your TV. Sure we already have that but I'll gladly take more. Google announced partnerships with OEM like Sony and Dish Network you can read all about it on Techcrunch.
So what does this all mean to us? It means keeping making videos! Seriously. Hollywood doesnt get it. Sure they can spend hundreds of Millions to make Avatard or Iron Woman but they can only make so many of those every year. And since they swing for the fence with everything they have on those tent pole pictures, they assume a pantload of risk making them. Then they make a bunch of movies that cost between 30 and 60 million which basically suck, and finally they make small 20 million dollar genre pictures like Teen Horror and Gross Out Comedy that can cash in big time if the movie is good. As far as television goes, Charlie Sheen is the highest paid actor on Television. The end.
Thats great news for all us of that make cheap content. Because, when someone is watching one of my videos, that means they aren't watching the crap that the Studios make. Youtube Leanback is a gift to all of us. Its puting our content in direct competition with the crap they spend millions of dollars to make. I can't believe the Networks and Studios are this stupid. Google doesn't care because they just care about ads, they really dont care if their ads are being watched on a Studio produced piece of television or on one of my videos. Critics are saying its Web TV all over again, maybe, we'll see. This thing is supposed to drop sometime in 2011.
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